Ed Barnett, Adam Sullins, Frank Saviano, Adam Raichilson, Adam Rosenthal, Jocelyn Noll
January 24, 2026
Latham & Watkins Advises 888 Holdings plc in Exclusive US Sports Betting and Gaming Partnership with Authentic Brands Group’s Sports Illustrated
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- 888 Holdings plc and Authentic Brands Group (ABG), owner of the Sports Illustrated brand, have entered into an exclusive partnership to develop Sports Illustrated-branded sports betting and iGaming products in the United States
- Latham & Watkins LLP advised 888 Holdings plc on the transaction, with legal teams led by partners Ed Barnett, Adam Sullins, and Frank Saviano, and additional support on tax matters from partner Jocelyn Noll.
888 Holdings plc, one of the world’s leading online betting and gaming companies, and Authentic Brands Group (ABG), a brand development, marketing and entertainment company and owner of the Sports Illustrated brand, announced an exclusive partnership to develop Sports Illustrated sports betting and iGaming products in the United States. Latham & Watkins LLP represented 888 Holdings plc in the transaction with an Entertainment, Sports & Media team led by London partner Ed Barnett, Century City partner Adam Sullins and New York partner Frank Saviano, with Century City associate Adam Raichilson and New York associate Adam Rosenthal. Advice was also provided on tax matters by New York partner Jocelyn Noll.~~
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Ed Barnett, Adam Sullins, Frank Saviano, Adam Raichilson, Adam Rosenthal, Jocelyn Noll
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